An impressive list of global celebrities, including Britney Spears, Kylie Minogue, Wayne Rooney, Jessie J, Sarah Jessica Parker and Tinie Tempah are supporting Matalan’s Christmas charity campaign by modelling their new Alphabet Scarves in aid of Alder Hey Children’s Hospital.

The famous personalities, as well as patrons, ambassadors and patients of Alder Hey, have shown their support for the campaign by wearing the scarves with their initial displayed as a collegiate style appliqué letter.

Jason Hargreaves, Managing Director at Matalan, said: “Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children’s Hospital was a perfect fit for us.

“We’re extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones.”

The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and online at Matalan.

They are priced at GBP 10 and GBP 5 for children, with 100% of profits going straight to the children’s hospital.